EMERALD OF KATONG

NEW LAUNCH PROJECT BY SIM LIAN

COMING TO YOU SOON IN 3Q 2024

1. PROJECT HIGHLIGHTS

99 YEARS LEASEHOLD

846 UNITS

5MINS WALK TO TANJONG KATONG MRT

D15 RCR

1KM TO TANJONG KATONG PRI AND HAIG GIRLS

UNDERVALUED LAND COST
$1069 PSFPPR

2. WHO SHOULD CONSIDER THIS PROJECT?

This project will appeal to families with kids / couples/ individuals / investors who

  • enjoy staying near the CBD (15mins drive, 7 MRT stations) yet away from the hustle and bustle.

  • love the great outdoors with ECP a 5mins drive/8mins cycle away

  • like staying in D15 - a charming district where old meets new and offers a pletora of amenties, activities and food options.

  • want a home within walking distance to an MRT.

  • want greater certainty in their kid's primary school placement with Tanjong Katong Primary and Haig Girls within 1km.

  • are looking a project with at potential safe entry price (due to the undervalued land cost)

3. PROJECT DETAILS

Photo is for illustration only. Developer has yet to release the artist impression of this project.

4. PROJECT LOCATION

Accessiblity

This new project development at Tembusu road is located 5mins walk to the newly constructed Tanjong Katong MRT station on the Thomson-East Coast Line, slated to open to public in June 2024.

🚆 4 stops to Gardens by the bay
🚆 6 stops to Marina Bay

🚆 7 stops to Shenton Way MRT (CBD)
🚆 12 stops to Orchard Road

Amenities

Walking distance to Katong Shopping Centre, i12 Katong and Parkway Parade.

5 mins drive away to Paya Lebar PLQ Mall and Kinex.

5 mins drive away to Kallang Wave mall, OCBC Arena for all your sporting needs.

Schools

Within 1km to:
Tanjong Katong Primary School
Haig Girls Primary School

Within 2km to:
Kong Hwa Primary School
Tao Nan Primary School

CHIJ Primary School

5. SITE PLAN AND UNIT MIX - TBC

6. PRICING - TBC

Source: Squarefoot Research

Jalan Tembusu was awarded to Sim Lian with a highly competitive top bid of $828.8M or $1069.37psfppr, $0.8M or only $1 psfppr higher than the second bid from CDL.

Accounting for construction, financing, marketing and other cost, the estimated breakeven cost is $1911 PSF PPR.

With an estimated 15% - 20% developer profit margin and accounting for URA harmonization changes, this project is estimated to launch at an average of $2400-$2600 PSF. Exact pricing is TBC.

Source: URA

7. DEVELOPER - SIM LIAN

Sim Lian Group has been creating homes for families in Singapore for over 40 years, earning an outstanding track record in construction. The Group is recognised as an established property development and construction company with a broad portfolio of residential, commercial, industrial, retail and mixed-use developments, built on the core foundations of prime location, quality workmanship and efficient space planning. The Group continues to build a property investment portfolio of commercial and investment grade shopping centres in the region.

The solid reputation of the company is recognised in Singapore, having ranked amongst the Top 100 Brands in Singapore for five consecutive years from 2009 to 2013 by independent brand strategy and valuation consultancy, Brand Finance. Sim Lian Group is also recognised as a top ten developer in Singapore by BCI Asia in 2015 and 2016, and was listed on the Mainboard of the Singapore Exchange for 16 years from 2000 to 2016.

With a proven track record of 60 years in real estate development, investment and management, the Group has developed over 50,000 homes and owns over 21 million square feet of gross floor area in residential for lease, commercial and hospitality assets globally.

Projects developed by Sim Lian includes Treasure at Tampines, Botany at Dairy Farm (under construction), Hillion residences (integrated development), Vision Exchange (Commercial) Etc.

Photo is an illustration of Kingsford Waterbay

Photos are illustraion of Treasure at Tampines, Vision Exchange and Hillion Residences, developed by Sim Lian.

Register your Interest

For more information and latest updates

DIRECT DEVELOPER SALES TEAM: (+65) 6685 7669

Profile

Amos Chew
Senior Marketing Manager
CEA No. R067551J
Call: +65 6685 7669
Address: 450 Lorong 6 Toa Payoh, S319394

Disclaimer: While every reasonable care has been taken in preparing this brochure and in constructing the models and showflats, the developer and the marketing agent cannot be held responsible for any inaccuracies or omissions. Visual representations, models, showAat displays and illustrations, photographs, art renderings and other graphic representations and refereences ore intended to portray only artistic impressions of the development and cannot be regarded as representation of fact. Floor areas are approximate measurements and subject to final survey. The property is subject to inspection by the relevant authorities to comply with the current codes of practice. All informotion, specifications, renderings, visual representations and plans ore current at the time of publication and ore subject to change as may be required by us and/ or the competent authorities and shall not be regarded as statements or representations of facts. All plans are subject to amendments as directed and/ or approved by the building authorities. All areas are approximate measurements only and subject to final survey. The Sales and Purchase Agreement shall from the entire agreement between us, the Developer and the Purchaser and shall supersede all statements, representations or promises made prior to the signing of the Sale and Purchase Agreement and shall in no way be modified by any statements, representations or promises made by us or the Marketing Agent.